Digital Marketing Manager (Part-time, contract)

Description

If you love digital marketing and want to use your skills to make the world a better place, this contract is for you!

NeedsList is a humanitarian aid startup that connects the needs of small grassroots organizations helping displaced people with those who can help. We are developing an online marketplace where supporters can volunteer remotely or purchase supplies for aid organizations. We're creating a new model of humanitarian aid that is transparent, efficient, direct, and supports local economies.

Role overview

We are looking for a part-time, contract Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels through the end of 2018, with possibility of contract extension.

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the rest of the NeedsList team to launch campaigns on time and on budget.

Role includes:

  • Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

  • Plan content strategy and calendar, including Medium blog

  • Maintain our social media presence across all digital channels

  • Measure and report on the performance of all digital marketing campaigns

Requirements

  • BS/MS degree in marketing or a related field

  • Proven working experience in digital marketing

  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

  • Experience in optimizing landing pages and user funnels

  • Experience with A/B and multivariate experiments

  • Solid knowledge of website analytics tools (e.g., Google Analytics)

  • Working knowledge of ad serving tools

  • Experience in setting up and optimizing Google Adwords campaigns

  • Strong analytical skills and data-driven thinking

  • Up-to-date with the latest trends and best practices in online marketing and measurement

Compensation
$30 per hour
Duties + Responsibilities
  • Plan and execute all digital marketing, including SEO/SEM, content strategy, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies

  • ​​​​​​​Plan, execute, and measure experiments and conversion tests
  • ​​​​​​​Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
Hours
15 hours per week through December 31 2018
Location
Durham, NC or Toronto, OT
Requirements
Must be able to focus for long periods of time at a computer screen given the nature of the digital business.
To Apply
Please email your resume and a cover letter telling us why you want to join our team to amanda@needslist.co